Visit Jackson (Jackson Convention & Visitors Bureau) is the official Destination Marketing Organization charged with attracting, promoting and facilitating events to and within our market to generate a positive economic impact to improve the quality of life of our citizens. Download the 2018 Annual Report.
The mission of Visit Jackson is to attract, promote and facilitate tourism to and with our market.
The overall goal of Visit Jackson is to cause major economic impact for Jackson through programs designed to identify, attract and service conventions and meetings, trade shows, group tours and consumer travelers while impacting the quality of life of local citizens.
In 1983, the state legislature established the Jackson Convention & Visitors Bureau now doing business as Visit Jackson. Senate Bill #3080 authorized the creation of Visit Jackson, identified its purpose, and provided for funding through the levying of a 1% sales tax upon hotels/motels and restaurants. These funds form the foundation on which Visit Jackson promotes Jackson as a tourist, group tour, trade show, and convention/meeting destination. Visit Jackson was awarded accreditation from the Destination Marketing Accreditation Program (DMAP) in 2012 and was the first accredited DMO in the state of Mississippi. DMAP is an international accreditation program developed by Washington, DC-based Destinations International which is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards.
Visit Jackson’s three departments: Administration, Marketing and Sales and Services work collectively to provide services to visitors, conventions, group tour operators, local hotels, restaurants, shops, special events, and attractions, and assist to bring millions of dollars into the local economy annually.
The committees comprise a myriad of talents possessed by tourism professionals and stakeholders. The sharing of their knowledge base and collaborations have the propensity to contribute significantly to the enhancement of the strategic direction of Visit Jackson and its mission. Click HERE to download the list of staff and board liaisons.
Visit Jackson utilizes its services and staff to incorporate several signature programs to aide in strengthening the Jackson product, to recognize its accomplishments and provide resources to accomplish its goals.
VISIT JACKSON SIGNATURE PROGRAMS:
Mississippi Miss Hospitality
The mission of the Mississippi Miss Hospitality Pageant shall be to identify, honor, and utilize young ladies between the ages of 18 and 24 to promote Mississippi’s tourism, industry, and economic development by serving as Mississippi's Goodwill Ambassador. Beginning this year, the pageant system in incorporating a Little Miss category. The Littles will be mentored by the Senior Queens and assist them as they promote and represent their communities.
Little Miss and Miss Jackson Hospitality will proudly represent the citizens of Jackson during the state-wide pageant this year. These unique ambassadors serve as the faces and voices for the Jackson Tourism Community, welcoming groups, conventions, and city special events and activities. To request an appearance by Little Miss and Miss Jackson Hospitality, you may send an email to email@example.com or call the Visit Jackson office at (601) 960-1891.
Meet Jackson's Hospitality Ambassadors:
The 2019-2020 Miss Jackson Hospitality is Kanajah Brown. Kanajah graduated from Pearl High School in 2018 where she was in the Mississippi Scholars Program and a member of the FCCLA. Kanajah is currently in her first year at Hinds Community College studying to become a Registered Radiologic Technologist. She enjoys cooking different types of cuisine when she is not busy studying, working or representing Jackson’s hospitality industry.
The 2019-2020 Little Miss Jackson Hospitality is Jana Anderson Griffin. Jana Anderson is in the first grade at Ann Smith Elementary School. She attends the youth program at Colonial Heights Baptist church and is a member of Koinonia Baptist Church. Jana plays soccer, enjoys reading, singing, and dancing and loves visiting nursing homes. She aspires to be a pediatric surgeon when she grows up.
Hometown Hero & SUMITT Awards
Visit Jackson celebrates the best of the best in the Tourism Industry each year in the month of July. The awards program was created by Visit Jackson to recognize and show appreciation for the hard work of the industry’s top professionals who have helped contribute to the success of the tourism industry in Jackson.
o Tourism Visionary Award – the highest industry achievement award recognizes industry partners who navigate new standards of involvement and cooperation to develop Jackson’s tourism future.
o Hometown Heroes – Travel and Tourism Industry Employees in an industry-related business, which greatly contributed to the travel and tourism industry by serving above and beyond their usual job duties.
o SUMITT (Superlative Merit in Travel and Tourism) Award – recognize Jackson’s top tourism entities for their outstanding contributions to the advancement of travel and tourism in Jackson.
Board of Directors
The Visit Jackson board of directors meets the 4th Tuesday every month at 8:30 am in the conference room.
Public Record Request Forms can be obtained by contacting our office at 111 E. Capitol St., Jackson, MS 39201 or email: firstname.lastname@example.org.